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YouTube and NHS work together to encourage vaccine rollout

Posted on May 2021 By Jamie Southwell

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As part of a collaborative campaign, YouTube and the NHS have teamed up to push for younger people to take the Covid vaccine and tackle all of the scepticism behind it.

With the Government still aiming to offer the first dosage to every adult in the UK by the end of July, those aged 32 and 33-years-old can now receive the jab under the NHS after booking an appointment.

The naming of the campaign is ‘Let’s Not Go Back’ and will run across the video streaming site, in addition to other popular youth attractions such as the national press, billboards, bus stops, and social media platforms.

YouTube is one of the biggest social media platforms online and has confirmed 98% of 18 to 34-year-olds use the online video giant per month in the UK alone.

Dr Nikki Kanani, Medical Director of Primary Care for NHS England, discussed the innovative idea behind the collaboration. She said, “We want to make sure that everyone, including in younger generations, have any barriers removed that may stop them from taking the vaccine when offered, so it is great to have support from platforms such as YouTube, to reassure people that the vaccine is safe, simple and effective.”

“NHS staff have pulled out all the stops to deliver the success of the vaccine programme so far, and I urge everyone to book in for a vaccine when you are eligible.”

Over 37 million residents across the country have now undergone their first Covid vaccine jab and 21 million for their second. Totalling half of the population in the UK thanks to the tireless efforts of the NHS.

While young people are the most hesitant to receive the vaccine, according to a recent data study, stating 13% of 16 to 29-year-olds are reluctant to accept the jab.

Ben McOwen Wilson, the YouTube Managing Director, also shared his thoughts on the launch of the short video campaign. He said, “We hope that this light-hearted campaign helps remind everyone that there is one more critical contribution we can all make: by ensuring we have the best information on Covid vaccines, and doing our part when our time comes.”

If you are a healthcare worker who has not received their Covid vaccine, you can visit the NHS website now to do so by booking an appointment. Included roles, but not limited to are nurses, doctors, midwives, paramedics, social workers, care workers, and other frontline health and social care staff.

Click here to apply for the Covid vaccine on the official NHS page: